On the Rise of the Soap Superblog

An interesting thing happened yesterday. Eric Braeden did his 9,000th interview for The Man Who Came Back. (Just kidding...but he has generated terrific press. Publicist Charles Sherman should be pleased that even the New York Times covered the story. *I stuck a mini-review at the bottom of this post).

Anyway, the interview was with Soaptownusa.com. Not Soap Opera Digest or Soap Opera Weekly. With a little soap blog. (Of course, he does plenty of interviews with the mags too).

New, fan-driven media are on the rise. It seems the old soap (print) press may be left behind in the dust?

Eric Braeden is a sharp businessman. His decision to do an interview with a blogger suggests, to me, that the worm has turned. Moreover, it isn't just Braeden. If you look at the major fan-driven internet radio shows, like Buzzworthy Radio or In The Zone or Stardish Radio or Daytime Confidential, each of them have had major and minor soap stars...in spades!...during this last year. It is not just actors. These radio shows have also featured some top writers, giving die-hard fans FINALLY some insight into the creative process. (My only quibble about the radio stuff is that it is very hard for hearing impaired people like me, especially since mostly telephones are used for the interviews. I wish wish wish there could be transcripts. Indeed, if that were to happen, there would be widespread forwarding...and the impact of these interviews would be greater. Look at what happened with Victoria Rowell!).

And, if we want to talk about the ascendancy of soap blogs (and, I believe, the decline of soap magazines), we need only look at the Guiding Light Blogger-experiment. Someone is paying attention!

That this all ties in to the concept of new media, and finding new ways of having active, engaged fans promote the genre to their peers...something Sam Ford and Tom Casiello have talked to us about...is even more engaging!

In addition, there is the emergence of two new classes of websites that, I think, attract many eyeballs. The first is the rise of the just-in-time news site! Week after week, Nelson Branco breaks major news and gossip, and he also consolidates other news in an unrivalled way. Daily, Daytime Confidential does the same thing, with a mix of opinion and spoilers that is unrivalled. And Roger Newcomb consolidates news, globally, several times a day.

The poor old print outlets, with their delayed release and poor mailing times by their fulfillment houses end up giving us old, cold news. When you take what they offer wrapped up in ads for psychics and collector plates and "fashion spreads" that have little interest for most readers...the days of the clunking magazine dinosaurs seem, sadly, nigh.

There was a time when the mags were the only game in town. What a blessing! But that era seems to have passed.

Also emerging is the "opinion columnist". Now, opinions are never in short supply on the internet (heck, look at me!), but there are a few columnists with genuine street cred! From soap writers Sara Bibel and Tom Casiello to soap-mag-pioneers like Marlena Delacroix, we get opinions based on experience. The insights are truly breathtaking sometimes!

Roger Newcomb and Tom Casiello, in particular, have further been doing something that the magazines fail to do: Embrace history! Roger has shared excerpts from many historical clippings (e.g., Time, Newsweek) on the soaps. Tom has also shared some truly amazing historical documents. SteveFrame's SoapsWEB is a treasure trove of archived historical material. No magazine...no "professional" site...can touch that!

More and more, if I want to look for good criticism, insider insight into the creative and marketing process, breaking soaps "news", or historical documents and perspectives, I look to the Superblogs. Can the soap magazines survive?

On the other hand, can the bloggers survive? For the most part, I suspect, we are seeing "labors of love". If they don't pay the rent too, are they sustainable? Maybe...because they are written for love, not money.

==
* Mini-review:

(By the way, I saw the film. You know...for what it was billed as...a Western revenge picture...it's a fine movie. It is really terrific, as a long-time Braeden fan, to see him bring his particular intensity to this genre. The film is genuinely discomfiting in places -- which it is meant to be. The only sad part is that the film was originally meant to be centered around a large African American labor action in the Reconstruction era. There are still threads of that story in the film, but most of it ended up in the "deleted scenes" part of the DVD. Clearly, they decided to tighten the narrative, and to focus on the more dramatically interesting violation-and-revenge arc. I'd recommend the film to anyone who enjoys Braeden, and wants to see him in a different milieu. Since he had total creative control over the project, the film also offers insights into the kinds of stories that Braeden likes to tell.)

Struggling with the meaning of the Hinsey affair

I am struggling so much with the meaning of this whole Hinsey affair.

When I look at those 1800+ posts, it feels like an initial group of angry people (perhaps appropriately) began bashing her. But, if you analogize it to something in real life, initially a few people began beating on (retaliating on) the bully. Soon, though, a circle of onlookers formed, and then they started getting their kicks in too. And soon, you have mass attack that may very well have ruined Hinsey's career.

Mass attack. Don't call me melodramatic when I say that phrases like "wilding", "gang rape" and "group think" come to mind.

I AM NOT DEFENDING HINSEY for her alleged crimes. I am also not saying there was not truth in that thread. Even Marlena Delacroix, in her blog today, clearly states she was harmed by Hinsey...or at least (more on this later) by the corporation for which she worked.

Let me also say I know NOTHING about any facts here. I am not an insider...just a viewer...so I am not disputing facts.

I simply believe that there has been a "piling on", in which I was complicit by visiting and revisiting (and revisiting) that Jossip thread. The gleeful Schadenfreude. I feel vaguely (maybe I am melodramatic) like Dachau neighbor in Nazi Germany. By merely countenancing it, I was a part of something wrong.

So, let me list a couple of the fleeting streams of consciousness that are troubling me.

1. There are stories that Carolyn battled publicists and rival publications for exclusive access and scoops. Does this make her unusual or different? I somehow STRONGLY believe that this level of journalistic bullying for exclusivity is part of the game...whether it be Dianne Sawyer battling Katie Couric for the latest "get", or People outbidding The Star for pictures of Brangelina's baby. This is what our media is.

So, when publicists and writers from other shows and even people from the shows now profess disdain for her aggressive tactics, is this unusual? Is she the only player of that game?

2. There are stories about payola. I cannot comment on these, or how she linked Blondie's to coverage promises. I guess this is an area where I wish there could be TRUE investigative journalism.

3. There are stories about abuse of employees. Now, here, again, I view this as allegation until there is evidence. I'm SURE it was true. Totally. But as we all know, things get mixed up.

- She is a brassy New Yorker. The stereotype of such a person is "loud", "in your face", etc. We love brassy New Yorkers in many contexts. How much of her 'abusive' nature was really attributable to this?
- She is alleged to be a heavy drinker. If this is true, how much of her behavior was due to an untreated disease? What allowances, if any, should we make for this? Did her behavior get worse as her disease progressed?
- She is alleged to have been abusive to employees, asing "peons" to do things below their station. Now, I have been a peon...and I have had people who report to me. And you know what...at some level we ALL hate our boss. No matter how much we love our boss...when it comes to performance evaluations or following instructions...all of us at some time have some flash of resentment at a boss. So, how much is the outrage at Hinsey usual and normal. Bonnie Fuller keeps getting mentioned. But even a less extreme editor...would they evoke these kinds of feelings?

4. There is Snark's important statement that she was a hypocrite. To wit, she complained that Soapnet was promoting non-soaps and dropping classic soaps...all the while her magazines were doing the same. Good point. I see several possibilities:

- She shows an appalling lack of self-awareness, and so the alleged mistreatment of employees (basically, failing to consider their humanity) may reflect that same lack of awareness as her contradictory messages in column-vs-cover/content
- She was sending a message about how she REALLY feels. Maybe what she wrote in her column was her true feeling, and the non-soap cover/content were concessions to bosses (Primedia or Source Interlink) or real market factors that she would ignore at her peril. Let's be clear...even now, SOD runs different covers for subscribers versus newstand, because covers determine sales. As much as we had those sensationalistic covers, they wouldn't be there if they didn't sell magazines.

We might wish it to be different, but I don't think we want these magazines to run at a loss.

Years ago, when Ms. Magazine was losing its identity due to advertisers, they decided to go into a completely self-supporting model (no ads). I haven't followed the fortunes of that publication, but I imagine it is as hard a go for Ms. as it is for PBS. Still, people WILL support Ms./PBS/NPR. But will they freely pay $10/issue for SOW/SOD to avoid advertiser-dictated content? I think not...

5. There really IS a category of leader like this...horrid to work for...inspires great things. Leona Helmsley, Donald Trump. I'll bet their employees hated/hate them just as much. But I worry that sometimes extreme greatness sometimes coexists with extreme horridness. Do we want to forego greatness because it comes with a lot of sh*t?

I don't know....I AM AWARE that there is a different path. You don't have to be Bobby Knight. You CAN be Billy Donovan. The truth, however, is that there are a lot of Bobbys out there.

6. I wish I had my last copy of "It's Only My Opinion" here. I read it and re-read it this week. It's really quite good. She writes with a distinctive loud voice...that in your face thing...but it is SO refreshing in a soap press THAT STILL HASN'T TOLD US ABOUT THE RISE AND FALL OF LYNN LATHAM WITH HONESTY (as one example). To hear a voice decrying GH's violence or the backburnering of veterans or the over-use of newbies or... is REFRESHING. If she DID cut exclusive deals with shows and had favorites...I still maintain she was also the most consistently critical (with love) voice.

I cannot excuse her telling the soap writers not to strike. I cannot excuse her for saying Jax was not raped on GH. But just because she wrote awful, wrong things....must we negate that she was ALSO sometimes a force for good?

Why is it so impossible for many of us to believe that the two could co-exist?

7. The deeper recipient of my disdain is, and will be, SOD/SOW and their corporate owner. I believe it is THEIR malfeasance that lost us Mimi Torchin and Marlena Delacroix. I believe it is THEIR market research that got us American Idol on the SOW cover. I believe it is THEIR pandering to the lowest common denominator that explains why we have virtually no SERIOUS or DEEP interviews with writers/producers/directors. I believe that the culture of "publicity agreements" between shows and magazines has led to neutered, pandering content...rather than critical analysis.

Let's put this another way, and then I'll stop my rant. If this implosion happened at the New York Times, NYT would (sooner or later) run a self-reflective accounting of what happened, and an analysis of it. Our respect for NYT would grow because of the transparency.

I HAVE NO CONFIDENCE that SOD/SOW will _ever_ address this change. We are not supposed to notice. In so doing...SOD/SOW underestimates its audience...underestimates that Carolyn had fans and detractors ALL OF WHOM want to hear the story.

In truth, the ultimate casualty of this whole affair for me has been the fragile respect I still had for these magazines. I no longer trust that they will ever tell me the REAL truth about something unless advertisers and/or the shows want me to know that. With that...I think I'm done.

I think I have to cancel my subscriptions (with sadness, because as goofy as it sounds, SOD was a lifeline for me--first to my grandmother, and then to my 'home' when I lived overseas--for almost 30 years). Unless there is stem-to-stern change in management and editorial policies, nothing will have been gained.

We're left with the 1800+ spectacle of a woman -- bully or not, nasty or not, evil or not -- having been beaten to a pulp by a thronging mass of group think, out for virtual blood...delighting in taking down the mighty. I'm so proud of myself for having participated in that.